ifPeople's Newsletter, Vol. 2, No. 4, April 2005
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ifPeople Newsletter (en español)
April 2005 (Vol. 2, No. 4)
Dear friends,
Happy Earth Day! 35 years ago marks the official start of the recognition of Earth Day. Cheers to Senator Gaylord Nelson from Wisconsin whose vision of a nationwide grassroots demonstration on behalf of the environment led to the formation of the EPA and passing of the Clean Air Act. We at ifPeople are glad to join with all of you in developing innovative approaches to creating a more just, sustainable world and we dedicate this issue to Earth Day 2005. As always, we welcome your comments, feedback and business.
Best wishes,
Chris and Tirza
ifPeople co-founders
IN THIS ISSUE:
___This Earth Day: Reduce, Reuse, Recycle - and Respect
Most people already know to "reduce, reuse, recycle" not just on Earth Day but everyday. More and more consumers are adding another action to this list: buying products and services from businesses that help consumers care for the Earth and each other. See how your choices for purchasing influence sustainability:
http://www.ifpeople.net/community/news/20050419_ed
___ifPeople launches web sites for Natural Awakenings
ifPeople is happy to announce the release of the a new web system for Natural Awakenings. Natural Awakenings is a free, monthly publication created to respond to the growing appetite for information about healthy living. The site provides new forms to reach audiences of the 30 cities where NA is published, plus provides tools for content management and additional revenue streams for the franchise company.
http://www.ifpeople.net/community/news/20050419_na
___Brazil leads the biodiesel movement in the region
With the inauguration of its first refinery for biodiesel last March, Brazil is heading the move towards replacing standard diesel with this new plant-based fuel.
http://www.ifpeople.net/community/news/20040415_bio
___Worldwide ecosystem assessment shows 60% of world ecosystems are degraded
The results of a recent report released by the UN Millennium Ecosystem Assessment organization reinforce the need to take effective and collective action to counteract the ongoing environmental degradation
process.
http://www.ifpeople.net/community/news/20050416_MEA
___Apple is urged to take environmental responsibility
Apple is being targeted for not having implemented any recycling program or developed a sound strategy to manage its e-waste. The Computer Takeback Campaign is a national coalition of organizations that has
recently launched a campaign aimed at getting Apple to think differently. Campaign includes a demonstration April 21 at the annual shareholder meeting.
http://www.ifpeople.net/community/news/20050419_apple
___See our updated events page:
http://www.ifpeople.net/community/news/events
FEATURED EVENTS:
* LOHAS 9 Forum, The Ritz Carlton, Marina del Rey, CA; April 25 27, 2005. Join ifPeople at the LOHAS 9 Forum: "Getting to the Heart of Conscious Commerce". This years event will focus on how business, media and entertainment can be leveraged to educate, shape and influence consumer behavior and purchasing decisions while promoting lifestyles of health and sustainability. For more information visit:
http://www.lohas.com/page/home.html
* Business Alliance for Local Living Economies (BALLE) Annual International Conference; Vancouver, Canada; June 2 - 5. Join ifPeople, Silver Sponsor, at the 3rd Annual BALLE International Conference in Vancouver, Canada. New for 2005: LOCAL Trade Show and Exhibition. For more information or to register visit: http://www.ballebc.com
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ifPeople creates and implements information technology solutions for Web sites, intranets and custom business applications. Our consulting services provide support in collaboration, marketing, and sustainability strategy. Please contact us to find out what we can do for you.
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ifPeople - Innovation for People
http://www.ifpeople.net - http://www.empresasustentable.com
4905 Hampton Lake Dr
Atlanta, GA 30068
tel/fax: (770) 971-2283
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